[Packaging Box]–Let the beauty pass

Our packaging planning should not only adhere to the traditional characteristics and personality of the nation, and to fit the aesthetic mindset of different countries and nationalities. Therefore, in the practical use of these traditional folk elements, should not be satisfied with the simple transposition, but should learn to absorb its embodiment, modeling characteristics, and then combined with the characteristics of the product, into the modern smell, so that the planning both national characteristics and a sense of the times.
　　The planning of the box should also be combined with the consumer’s mind, different consumer mindset required packaging style and style is also a gift box planning should consider the elements.
　　1、Pragmatic mindset
　　Most consumers’ primary consumer mindset in the process of consumption is a pragmatic mindset, thinking that the practical efficacy of the product is the most important, expecting the product to be easy to use and inexpensive, and not deliberately pursuing the beauty of the shape and novelty of the style.
The appearance and style of the novelty. The primary consumer groups with pragmatic mindset are sophisticated consumers, the working class, housewives, and the elderly consumer groups.
　　2、Beauty-seeking mindset
　　Consumers with a certain degree of economic affordability have an aesthetic mindset, pay attention to the shape of the product itself and the external packaging, and pay more attention to the artistic value of the product. The consumer group holding the aesthetic mindset is mainly
The share of women in this group is as high as 75.3%. In terms of product categories, the packaging of jewelry, cosmetics, clothing, handicrafts and gifts need to pay more attention to the aesthetic value mentality.
The embodiment of the reason.
　　3、Strange thinking
　　The consumer group with a different mindset is mainly young people under 35 years old. This consumer group thinks that the product and packaging style is very important, pay attention to the novelty, common, have personality, that is, the requirements of the packaging shape, color, graphics and other aspects of more fashionable, more avant-garde, while the use of the product value and price is not very mind. In this consumer group, children and teenagers occupy a large proportion, for them sometimes the product packaging is more important than the product itself. For this group of consumers can not be ignored, the packaging planning should be outstanding “chic” features to meet their needs of the mind for differences.
　　4, the herd mentality
　　Herd mentality consumers are happy to meet the prevailing fashion or imitate the style of celebrities, such consumer groups span a wide range of age levels, due to a variety of media on fashion and celebrity publicity to promote the composition of this mentality behavior. For this reason, packaging planning should grasp the trend of popularity, or directly launch the product image spokesman loved by consumers to improve the trust of the product.

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