Packaging follows the eyefonmoo
Good packaging planning should seek is the best ratio between function and cost, is a proper packaging.
Good packaging planning and product complement each other, producing “1 + 1 > 2” role, but everything is too late, businessmen Xu is “eager for good”, Xu is subject to economic interests, some products just like “clothes “The more you cross, the more you can take over, of course, the price of products such as “lion’s den” like a straight up.
Not long ago, the market flourished in the “sky price zongzi” is an example, Beijing Royal Tea House’s official website is still hanging gift zongzi and pastry price list: a basket of “days round basket” Dragon Boat Festival zongzi gift basket price up to 1880 yuan. This price is obviously sold not only zongzi, and tea treasure, bowl, bamboo tube tea, etc. as a backdrop, and “imperial”, “palace” and other gimmicks, packaging since the plain can not, bamboo basket total of three layers, materials, tricks have a royal style. Another brand of a no abalone, sea cucumber, dried shellfish, pork egg yolk, beef and other precious materials of pure glutinous rice organic dumplings are wrapped in three layers, three layers of vacuum packaging plastic, put into a rather elaborate planning rectangular carton, only to see the rectangular carton jacket with the same pattern hardboard carton, the carton outside tied with a gift belt. Patience unpacking complex packaging, the size of the dumplings can be described as “mini”, and the large package only put six dumplings, the price is 288 yuan, even each glutinous rice dumplings sold 48 yuan. But this typical over-packaging has made the zongzi popular with gift-givers.
In the view of Chen Jinming teachers, all packaging embellishments are excessive, too many supplies, too large, too heavy weight, etc. can be considered “over-packaging” suspicion, excessive packaging not only affects the consumer’s identification of the quality of goods, but also a waste of resources. He pointed out that now the share of packaging waste in the city’s household waste up to one-third, including luxury excessive packaging is more than 50%. The good packaging planning should seek the best ratio between function and cost, is a proper packaging, as small as possible value to obtain the greatest possible benefit, with creativity rather than expensive materials, complex decoration blindly increase the cost. Zhang Yijing, who graduated from the advertising department of Shanghai University and is now engaged in planning work, said: “The use of ‘Russian nesting dolls’ model on gift packaging, a set of a, and eventually found that the essence of the ‘nesting dolls’ as long as the innermost layer of the center so large. To a certain extent, there is a suspicion of deception of consumers, whether intentional or unintentional, the business is undoubtedly in the packaging planning false advertising. Packaging planning can be appropriate to increase the association to the use of the product function of accurate representation, but can not be baseless haphazard exaggeration.”
They coincide to mention that the packaging planning with gold is more in subtraction, less is more, often compact and generous, convenient for consumers. For example, some businesses plan for drinking water or other edible spices easier to open the cap, which is taking into account the arrival of an aging urban population. There is also a frugal environmental toothpaste in the packaging to do such a test: the packaging opening and tail with the general toothpaste packaging exactly opposite, so that the opening is planned in the general toothpaste packaging tail of the local, adopt the paddle mouth type of opening, want to use a little more, the paddle mouth to open a little, want to use a little less to pull the mouth less open some, to be able to control the weight of toothpaste extrusion; general toothpaste packaging squeeze outlet always stay a lot of The remaining toothpaste, the planning of the round opening is sealed off and planned into a square, and can be used up like origami to fold the end of the square two, not only to avoid waste, and easy to retrieve, but also to use less material to load more amount of toothpaste.
Xinjia company gift box tailor-made, planning concept: to give customers the most perfect gift packaging solutions
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