The good or bad of the packaging box determines the value of a company’s face

We generally joke that “this is a face society”, although I think this sentence is very sarcastic or does not sound very comfortable, but let’s think about it again with the reality, it is not without reason. We can see that most of the online celebrities are now relying on their face value to eat, and only a small number of them are relying on their talent to eat, back to our (packaging box) is also the case. The same product, placed on the shelves and stalls of the level and price is completely different. What kind of packaging will be matched with what kind of products, and then what kind of price will be played, and the enterprise will have the corresponding development. Mr. Bao Cheng Song once said, “packaging is the face, the face is justice”, this one of his ideas woke up many people. Face value is a kind of productivity “Face value is justice” is a prevalent contemporary saying (but not absolute), the subtext is that whether a person looks good or not, it is really too important. Bao Chengsong image extends it to the carton, is really wonderful, he pointed out an important factor of commodity competitiveness: high value packaging. There are many discussions on the issue of face value, such as Mr. Wu Xiaobo once explained the importance of face value in an article by giving examples; Professor Daniel Hammermesh of the University of Texas found the importance of face value in the interview in his “Face Value and Labor Market Research”; Newsweek researched the relationship between face value and income; the Institute of Population and Development of Shanghai Academy of Social Sciences and Peking University China Several studies seem to prove that this is a society that is more concerned about face value. Successful brands cannot be separated from high value packaging Some well-known brands are inseparable from high-quality packaging, which is related to the image of the company. In the concentration on product quality at the same time to improve the quality of product packaging, if only the product is very good, but because our products in the process of delivery because of the quality of product packaging and customer complaints, it is too much to lose. Like the well-known brands we know such as Gree, TCL, Skyworth, the United States and other packaging box quality is also very unwilling to fall behind. But in the degree of focus on the carton, have to confess to the strength of Japan. Japanese companies to the external packaging value and the pursuit of pressure resistance performance, and even to the point of sparing no expense. In general, the Japanese brand of carton safety factor planning is often a cut above the competition, the safety factor of its outer packaging boxes is generally more than 5, like Canon printers and other fine products of the outer packaging, the safety factor even reached 10 or more. Therefore, the pressure-resistant carton on the product value of the maintenance role is very obvious. We can realize that the evolution of packaging today is not just to provide us with packages, but to provide a value-added to the brand. This value-added can be shown through a more resistant carton, more solid surface, more beautiful image. In fact the packaging carries the quality of the brand, as well as giving others a sense of trust. Packaging is an important prerequisite for whether customers are happy to learn about your product, and is an important guarantee of whether your goods will gain traffic. Packaging must pay attention to the user’s brand image Whether you are a packaging (box manufacturer) or a product company, you must think about the product from the user’s point of view and then make the corresponding packaging. We can’t just stand in the material structure, price, process, delivery point of view to see the packaging box, these are the capital thinking, the only stand in the user’s point of view to think, packaging to complete the value-added, thinking change is very important. In the industrial era, we pay attention to the cost, but in today’s Internet era, we pay attention not only to the cost, but also to the brand image and sustainability of the product. Stand in the user’s point of view to better understand the user’s requirements for our products, the requirements of the packaging, which is very important for us to get customers. We need to change our logical thinking, can not stand in the business point of view to think of course, ultimately still stand in the customer’s point of view to see our packaging boxes, so that to a large extent to avoid some unnecessary quality problems. Now the packaging, is the emergence of the customer brand high-end cognition, is a source of profit. The fundamental perception of packaging used to be a decent project, now the packaging, in fact, is a strategic project.”