The packaging box is actually a marketing toolVfonmoo
The product speaks for itself. For the brand, the packaging is beautiful again. Innovative packaging is not to wow the crowd, but to promote sales of the ultimate goal of the service of the old wine in new bottles tasteless, to be able to packaging Huawei marketing tool is the king.
Not too much at all. Fragmentation is becoming increasingly serious today, said consumers are sensory animals. In itself to attract the attention of consumers is a difficult thing, let alone long-term maintenance of consumer stickiness. Guangzhou Junye packaging, the first half of the food and beverage industry survey, found that dressing upgrade has become a common phenomenon in the industry, many brands are keen to make a big deal on product packaging, hoping to promote product sales through a novel and chic boutique packaging box, to enhance the brand has a young and dynamic image.
From early June to the end of July 2013, according to the China Europe Business Review. The launch of Coca-Cola in nickname bottles led to a 20% increase in Coca-Cola sales over the same period the previous year, exceeding the 10% expected sales. And after the launch of the lyrics bottle in 2014, which continued the nickname bottle concept, Coca-Cola’s sales again rose by 10% compared to the same period of the previous year
There are constantly new attempts. The delivery box sent out by Tmall’s own platform “Tmall Supermarket” has turned into a box “after consumers placed orders in Tmall Supermarket, Tmall Supermarket’s delivery carton made the box interesting. The box may be a printed Zhihu, a, ELLE Qianjiang Evening News or the Southern Weekend special information courier box, as to receive Zhihu divine reply “version of the box or the Southern Weekend news version” box or Han Han supervised a version of the “box, depends mainly on the consumer order baby The total volume of the order.
The box is printed with 50 mothers’ classic “nagging” hair tied up, and the team launched the “Listen to your mother” version of the hardcover box during Mother’s Day. It’s only when your face is big that you look good”, “It’s so cold, why don’t you wear autumn pants”, “Find someone to settle down early”, etc. During the same period, Tmall Supermarket selected daily necessities and family kits suitable for mothers through big data in the promotion. Promotional activities and brand communication are connected through the same festival, which on the one hand delivers promotional information and on the other hand keeps the brand dialogue with positive energy output. And now Tmall Supermarket will launch Tmall boxes with the works of three illustrators, the illustrations basically continue the consistent style of the three illustrators, only the content will be more relevant to the consumption and delivery characteristics.
It has also been observed that e-commerce giants are also starting to print advertisements on delivery boxes. For the first time, Amazon in the U.S. is running full-page ads for third parties on delivery boxes. This means that the next Amazon item you buy, in addition to brand advertisers keen to personalize the product packaging. It will come in a blindingly yellow box with a super cute little yellow man printed on it. The campaign is to promote the upcoming Little Yellow Man movie, the delivery box is printed with the words “July 10 release”, as well as an Amazon Little Yellow Man store. During the campaign, Amazon.com users who buy books, electronics, etc. will receive these cute boxes. The effect is unexpected and reasonable, the cute little yellow man really appealing, resulting in the final whether Amazon users, or other U.S. e-commerce users have ordered, just to collect these “little yellow man delivery boxes”