Packaging gift box development direction
The annual gift packaging show is the “fashion coordinate” of the box industry. What are some of the trendsetting designs at this year’s gift packaging show? What are the price trends? I captured some trend information to share with you at the gift packaging show.
High-end customization to take a mixed route. In the past two years, the number of consumers who customize packaging boxes has increased, and the national purchasing power and the degree of scrutiny of packaging box culture has increased, and the palace luxury retro style has begun to attract attention. Designers are extracting traditional elements and combining them with Chinese classical culture and aesthetic preferences to design boxes with Chinese cultural heritage. This style is the inheritance and promotion of the inherent culture, which to some extent reflects the “nostalgic” plot of the development of packaging box trend and is very popular among consumers in the market.
The design pays more attention to practicality. In order to meet the growing demand of consumers for a variety of styles, the only thing that remains unchanged is that the details of the design are more perfectly practical. The trend of the packaging box industry is always to express one’s own opinion, there is no fixed directional mark, but the emphasis on practicality is the absolute truth, because of its inclusive, fashionable, simple and practical characteristics, in the field of packaging box design long lasting. The real reflection of the details at the heart of the place lies in the carving process. Handcrafted is not new, but what is most touching is that in order to let users feel the elegance and grace of the box, there are not too many sharp and complicated parts, and designers inject their own experience of life and understanding of beauty into it as inspiration. The elegant carvings permeate the infinite rhythmic beauty.
Fashion elements field cross-border use. It is not difficult to observe carefully, at present, in the production of packaging boxes with the color and pattern, drawing on the use of printing processes, the unique color fashion concept into the packaging, active packaging box fashion culture, closer to people’s pursuit of beauty.