Conception of packaging design
Conception is the soul of design. In design creation, it is difficult to develop a fixed formula of conceptual method and conceptual procedure. Creation is mostly
It is normal to affirm some or deny some, modify some or add some in the process.
The core of conceptualization is to consider the two questions of what to express and how to express. The answer to these two questions is to solve the following four points: performance focus, performance angle, performance method.
The answer to the two questions is to address the following four points: performance focus, performance angle, performance method and performance form. As in combat, the focus is the target of attack, the angle is the breakthrough, the technique is the tactics, and the form is the weapon.
The focus is the target, the angle is the breakthrough, the technique is the tactic, and the form is the weapon, and any one of these links will be ruined if not handled properly.
Focus is the focus of the performance content. Packaging design within a limited screen, which is the limitation of space. At the same time, the packaging
In the sales and is in the short sting of time for the buyer to recognize, which is the limitations of time. This time limitation requires packaging design
Can not be blindly seeking for the whole, all aspects, everything put on equal to nothing.
The focus should be determined by comparing and selecting the relevant information on commodities, consumption and sales, and the basic point of selection is to facilitate
The basic point of selection is to improve sales. The following is a list of the items to determine the focus for reference.
The image of the product’s trademark and the meaning of the brand name.
The product’s function and utility, and its textural properties.
The background of the product’s origin, local factors.
The background of the product’s distribution area, and the target consumers.
The difference of the product’s current products.
The status of similar packaging design of the commodity.
The common other relevant characteristics of the commodity, etc.
These are the media for the design concept. Design is to learn as much as possible about the relevant information, intensify the comparison and selection, and then determine the focus of expression.
To determine the focus of performance. This requires the designer to have a wealth of knowledge about commodities, market places and life, and cultural knowledge.
Accumulation. The more accumulation, the wider the world of ideas, the more ways, the more the choice of focus also has a foundation.
The choice of focus mainly includes three aspects: trademark brand, commodity itself and consumer object. Some famous trademarks or brand names of
Some goods can be delicacy with the trademark number as the performance focus: some products with more prominent characteristics or new product packaging can be used as the focus of the product itself; some of the user for the user to use the brand name as the focus.
Some of the products with more prominent characteristics or new product packaging can be used as the focus of the product itself; some of the products that are targeted to the user can be the focus of the performance of the consumer. Among them, with the commodity as
The performance of the focus has the greatest performance point, which will be discussed separately later. In short, no matter how to perform, it should convey a clear
content and information as the focus.
This is to determine the performance of the shape of the deepening, that is, to find the main target after the specific determination of the breakthrough. For example, if a trademark or a brand name is the focus of expression, it is an image, or a breakthrough.
Is it to show the image, or to show the meaning of the brand? If the focus of the performance of the goods themselves, is the performance of goods
If the focus is on the product itself, is it the external image of the product or some internal properties of the product? Is it to express the common components or the distinctiveness of the performance?
Just as the focus of expression and the angle of expression are like the target and the breakthrough, the expression technique can be said to be a tactical issue. Expression
The focus and angle of expression are mainly about what to express. This is only half of the problem. Good expressions and forms of expression are the vitality of design.
The vitality of the design.
No matter how to express, it is to express the content, to express some characteristics of the content.
In a broader sense: everything must have its own specificity, and everything must have a certain
The relationship. In this way, to express a thing, to express an object, there are two basic techniques: one is to directly express the object of a certain
characteristics of the object, another is indirectly with the help of certain characteristics of the object, and another is indirectly with the help of the other things of the Ming Guan to show
object. The former is called direct expression, the latter is called indirect expression or called with the performance.