Functional concept of packaging design

Safety concept

Ensuring the safety of goods and consumers is the most fundamental starting point of packaging design. In the design of commodity packaging, the safety protection measures for storage, transportation, exhibition, carrying and use should be considered according to the properties of the commodity, and different commodities may require different packaging materials. At present, the materials available for selection include metal, glass, ceramic, plastic, cardboard, etc.. When choosing packaging materials, it is necessary to ensure that the materials are shock-resistant, pressure-resistant, tensile, squeeze-resistant, and abrasion-resistant, and also pay attention to the sun, moisture, corrosion, leakage, and combustion problems of the goods to ensure that they are intact under any circumstances.
Promotion concept

Promoting the sale of goods is one of the most important functional concepts of packaging design. In the past, people mainly relied on salesmen’s promotion and introduction when buying goods, but now supermarket self-selection has become the most common way for people to buy goods. In the process of consumer shopping, commodity packaging naturally acts as a silent advertisement or a silent salesman. If the commodity packaging design can attract the eyes of the majority of consumers and fully stimulate their desire to buy, then the packaging design truly reflects the promotional concept.
Production concept

While ensuring the beautiful shape of the packaging design, we must consider whether the design can achieve precise, rapid, mass production, and whether it can facilitate workers to quickly and accurately process, shape, load and seal. In the design of commodity packaging, appropriate packaging materials should be selected according to the properties of the goods, use value and consumer groups, and strive for the unity of form and content, and give full consideration to saving production and processing time to speed up the circulation of goods.
Humanization concept

Excellent packaging design must be adapted to the storage, transportation, exhibition and marketing of goods, as well as the carrying and opening of consumers. To this end, the design of commodity packaging must make the box structure of reasonable proportions, rigorous structure, exquisite modeling, focusing on the box shape and material beauty, contrast and coordination of beauty, rhythm and rhythmic beauty, and strive to achieve a fully functional box structure, exquisite appearance, so as to adapt to the production, sales and even use. Common commodity packaging structure mainly includes portable, hanging, open, open window, closed or a combination of several forms, etc.
Artistic concept

Excellent packaging design should also have the perfect artistry. Packaging is an art that directly beautifies the goods. Beautifully packaged goods with high art appreciation value are more likely to jump out from the pile of goods and give people the enjoyment of beauty, thus winning the favor of consumers.
Environmental protection concept

In modern society, environmental awareness has become the consensus of most countries in the world. Under the trend of eco-environmental protection, only the commodity packaging design that does not pollute the environment or harm human health may become the final choice of consumers. Especially in food packaging, more attention should be paid to green packaging.
Visual Communication Concept

The essence of visual communication is simple and clear, too much decorative content will only cause mutual interference, making it difficult to highlight the theme of packaging, not only affect the visual impact, but also may mislead the thinking of consumers. According to the law of visual communication, in the process of commodity packaging design, we should try to remove unnecessary visual elements and focus on strengthening the visual theme, so as to find out the most creative and expressive visual communication methods. [2]
Realizable concept

Packaging design cannot be designed only for the sake of design, but should focus on the feasibility of the design. Experienced designers will consider the realization process of packaging in the design, combined with the current packaging process to design, so as to avoid the embarrassment of a good design can not be done, or do out of the embarrassment of cost budget, so the designer in the design, to communicate with the packaging technology-related personnel in a timely manner.
Can control the cost of packaging

Control the cost of packaging, depending on how you design a good effect at low cost, the design of the packaging in the production process does not exceed the budget, many designers in these areas are inexperienced, because there are many elements of the cost is not known, the pursuit of design alone is not possible, so you design something must take the cost into account, so that not only save time for customers, but also for yourself earn the next contacts!
Awareness of innovation

Many designers people why is innovation, think only weird, personality design is considered innovative, in fact, not so, innovation is actually to attract attention, I think the most attractive packaging is the real innovation.