Elements of packaging design

Elements of packaging design, packaging design, designer, brand design, graphic design
With the development of economic globalization, packaging design has been integrated with products. Now the packaging design is more and more exquisite, through the analysis of all kinds of packaging products, we can conclude that the packaging has three major elements. First, of course, is the first feeling of the existence of the commodity packaging to people, that is, the intuitive impression of the existence of the packaging form, shape, etc.. We call it the morphological elements, packaging form mainly: cylindrical class, rectangular class, cone class and a variety of shapes and combinations of shapes and forms due to different cutting composition of the packaging form composition of novelty plays a very important role in the visual guidance of consumers, the strange visual form can leave a deep print to consumers. Packaging designers must be familiar with the characteristics of the form elements themselves and their expression, and this as the material for the expression of formal beauty. The next is the composition element. The composition element shows the overall appearance of a commodity, such as the matching of lines and structure, the matching of words and colors, etc. The composition is a complete picture of the trademark, graphics, text and combination of the merchandise packaging display surface arranged together. The combination of these four aspects constitutes the overall effect of the packaging decoration. Commodity design composition elements trademark, graphics, text and color use is correct, appropriate, beautiful, can be called excellent design works. In addition to the above elements, the most important element is the harmony element, that is, the outside of the package and the content to be displayed should be unified and coordinated to give people a sense of beauty. In addition, the package as a whole should reflect the characteristics of the times and humanistic connotation.