Overall design of packaging by packaging design companyfonmoo
Packaging design includes many aspects, the overall design of the package is the overall overview of the packaging design company, a package to be designed into what style, to be considered from the overall. Only when the overall style is determined, the packaging design company can continue to unfold in various details, the details are for the overall service, so the overall design of the package is very important.
However, the main exhibition surface of the package and should be isolated, in the package as a whole, it is still a part, an important part. Packaging is a three-dimensional object, people see the packaging design company packaging is multi-angle, in consideration of the main exhibition surface at the same time, to consider the interrelationship with other surfaces. Consider the overall image of the entire package. Through the text, graphics and color coherence between, repeat, echo and divide and other techniques to form the composition of the whole.
1, a carton packaging, its front and reverse side become the main exhibition surface. However, if the width of the sides is equal to the main display surface, the packaging design company sometimes uses the same design. It becomes exactly the same “main display surface”, no matter what angle to get a unified feeling.
2, the main front and back, the side to show the composition of the goods, function, weight and instructions for use, shelf life, the competent authorities of the batch number and other explanatory text. From the formal elements and composition of the party people, to be linked and different, to produce a rhythmic change, and reflect the packaging design company science and quality assurance.
3, with the image, text, graphics and color across the surface of the arrangement, several surfaces linked to a main body, a large “main exhibition surface”, and each surface of the picture is also complete. This design in the store display, the use of different combinations of surface, the formation of a large advertising picture, to achieve a strong visual effect and publicity role.
4, the color design of the label can not be separated from the relationship between the container, the relationship between the label, the relationship with the top cover. The packaging design company pursues the consistency of the base color of the label and the color of the container, highlighting the brand name and graphics. In female cosmetics white container, with white stickers, with delicate lines border, elegant black font, looks clean and elegant; and black brandy wine, with black stickers, emphasizing the color contrast between the sticker and the container, the sticker base color using gold, silver, white, black and other more saturated colors and containers to pull off the contrast of brightness and hue, resulting in a strong, lively effect. Directly on the name, trademark printed on the container, is also a way.
5, packaging design company’s overall packaging design, but also be used in the outer packaging and container coordination above; outer packaging and bottle stickers using the same design, only a small change in composition, the two large hues to form a contrast, but in the name of the brand and other fonts for echo; the image of the container on the outer packaging, and the container label and repeat the outer packaging part of the design. In short, the packaging design should be around a theme of ideas, starting from the whole, from the big picture.
Through the above introduction, we know that the overall design of the packaging design company in Shenzhen can be used in many aspects, the overall design of the packaging is the basis of packaging design, but also an important part, to complete a good packaging design, package turn a whole design is very important, so in the overall design must be more consideration, define the due packaging style.