The “four color use” in packaging design

The “four color use” in packaging design

 After a long time of life experience, people consciously or unconsciously constitute the ability to discern and sense objects based on color. Different colors give people different visual and mental sensations. It will not only enhance the aesthetic pleasure of consumers, but also stimulate their discernment and purchase pride, enrich their imagination, and inculcate the customer's mind, so that we really feel the value and power of packaging planning color.

   As we all know, the human vision by virtue of the role of light, observe the object object's initial and color, recognize the objective existence. If there is no light illumination, the human visual activity will disappear, of course, there is no such thing as color. Different objects to the absorption and reflection of light is different, therefore, different colors occur, in all objects, black objects can absorb seven kinds of color light, while white objects will be seven kinds of color light all reflected, it is this reason, so that black, white and other colors compared to lose the color of the face, constitute their own unique colorless characteristics.

Color packaging planning
This article discusses color from the point of view of packaging planning, not on those so-called optics, electromagnetic waves and wavelengths and other physical science comments, but from the theoretical basis of planning color, focusing on the study of color hue, lightness, purity and color psychology and other aspects of the problem. In the ocean of products, packaging planning is constantly changing methods, innovating ways, and portraying characteristics, with special attention to the characteristics of color and the use of color. The characteristics of color are not unchanged, and the change between the elements in it gives a rich space for the planning of color contrast and harmonious use.

   In a lot of product packaging planning, none of them is the most convenient, eye-catching and eye-pleasing to attract the attention of consumers. The rich colors convey a variety of different flavors and show different quality styles and decorative charm. Seeking the simplicity of planning language is what planners are striving for, and they are trying to get rid of the noisy, complicated, colorful and beautiful methods of planning in the prevalent with a more rational common perspective. Active search for the rational and simple color planning. For example, the Japanese planner Fujita? Takashi Fujita planning "Japanese gin", make full use of the characteristics of colorless, through the planning of gold text on the transparent body container arrangement, in the role of light and shadow, showing the planning of the outstanding and extraordinary. The planning language is highly concentrated and summarized, and the planning is oriented to the extreme, just like a brilliant pearl among many products, which announces a burning color. The choice and combination of color in packaging planning is very important, and is often the key to determine the merits of packaging planning. Seeking the harmony of packaging color, essence, simple.

   In essence, it is to prevent the burden of too much color on the packaging. Colorful beautiful rich may not attract people like, but may give people a false image, so that people have a sense of dazzling. Appropriate use of the color of the language of precision, more expressive of the planner's ability to master the color, maximize the potential of color. Under the influence of seldomism, the inherent characteristics of the traditional color bundle, combined with modern packaging planning theory and product characteristics, the choice of colorless gold, silver, black, white and gray in the planning of packaging, it is more obvious that the permanent beauty of the product. The special nature of the colorless system, for many products, packaging planning supplies a stage to show the charm of the full. Such as Janis? Asheby for the "South African vodka" planned packaging, on the container shape itself - there is nothing to count, the planner boldly chose the colorful color system-based color language for planning, the bottle sticker background is black, the exterior graphics choose a large area decoration, pattern in silver under the background, revealing a strong sense of metal. The center of the graphic placed white shield-shaped label in the other colorless backdrop, more focused on strengthening the product's information characteristics, the entire product appears serious and elegant, quality superb.

   The use of metallic colors in the planning helps to enhance the effect of light and shadow, and can enrich the space and level of change. As gold and silver has a strong reflective ability and sharp features, in different points of view and different light and shadow, showing different color effects, the appropriate use will add the product's glory, high-grade and mysterious sense. Its keen light and shadow change, can show the rich, valuable, lively image of the product packaging. The pure refinement and use of colorless can help strengthen product characteristics, help improve the quality and level of products, enhance the product's sense of age and charm of identity.

   Colorful system has its own obvious features, and colorless system of gold, silver, black, white, gray also has the same color meaning. In fact, the colorless color in the minds of people has long formed their own intact color nature, and has always been for people to bear, is called the permanent prevailing color. When examining black, white and gray alone, black signifies silence, reticence, meaning evil and ominous, and is considered a depressing color. The inherent emotion of white is not silent nature, nor is it stimulating. It is generally considered to be a sign of tranquility, simplicity and innocence. Gray occurs when right and wrong are mixed, gray belongs to the neutral, lack of independent color characteristics, thus, gray monotone and flat is not like a non-emphasis on light and dark, however, gray if it contains color tendencies. Will give a subtle, soft, high-grade, sophisticated sense of intriguing.

   Of course, in many colorless packaging planning, often embellished with some higher purity colors, their appearance on the one hand and colorless constitute a certain contrast effect, on the other hand is to highlight the main color. Five colorful and colorful interaction, to enrich the role of color product packaging is undoubtedly a very important means.

   Packaging planning, lies in the continuous testing and exploration. Seeking the exaggerated sentiment of human life, color is extremely valuable, it is the most direct and important impact on our expression of ideas, tastes and preferences. Mastering color, sense planning, inventing exaggerated packaging, enriching our days, is what we need in this era. No colorful planning of the packaging is like a touch of tranquility in the earthly noise, its elegance, simplicity, silence so that people enjoy the sour, sweet, bitter, spicy, salty, after recalling another fresh, rich fragrance, they do not show the characteristics of the characteristics of the indisputable will be in the packaging planning exudes a permanent charm.

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