Packaging is the brand concept, successful products good packaging

Packaging is the brand concept, successful products good packaging

Packaging is a reflection of the brand concept, product characteristics and consumer mindset, and it directly affects customers’ desire to buy. We firmly believe that packaging is a powerful way to establish affinity between products and customers. In today’s globalized economy, packaging and products have become one. Packaging, as a means to complete the value of the product and the use of value, plays an extremely important role in the production, circulation, sale and consumption, and is an important issue to which the business community and planning have to pay attention. The function of packaging is to protect products, convey product information, facilitate the use, facilitate delivery, promote sales, and increase the added value of products. Packaging planning as a generalized discipline, with the dual nature of the product and art combination.

A successful product has three elements (successful product brand components: price, quality, service) and the unified results. In line with the positioning of the market, suitable product image, excellent planning and implementation of the plan is to seize the market “tool”! Xingfa is the definition of product image: packaging planning product image is the expression of the product price, quality, service and other elements of the generalization; is the producer and the customer between the marketing and consumption concept of the appeal carrier; is the brand, grade, quality of direct narrative method. Product image includes: brand logo planning, packaging planning, terminal promotion. In a nutshell, it is the product visual system. Product image is an important part of the planning and implementation plan. That raises a question: how should companies create a product image? Xingfa packaging summed up many years of work experience after summing up the “FPE” product image planning planning theory. Packaging planning “FPE” means “suitable, useful, extended” “FIT”, product image to be surprising, there must be its own product characteristics, accurate market positioning, consumer FIT means “suitable”, we must be suitable for the product’s positioning in the market and the collective segmentation of consumers when planning the product image. Artistic is to support the sale, art should not be separated from the market; “P” is the mall planning “PRACTICALITY” usefulness, product packaging is the product coat, it is not only the need to show the three elements of the product, but also should have a certain usefulness, for For producers, the packaging should not only show the product’s appeal point, maximize the visual impact of the counter, but also to minimize production costs; for customers, not only to find the most briefly to buy voluntary points, but also to induce the purchase of voluntary, packaging has a certain useful function “E” is “EXTEND “Extend”, packaging, terminal promotional products are talking promotional things, then, we should give its creative planning with the effectiveness of the publicity of the extension. In other words, after the customer consumes the product, because the product packaging is exquisite and the packaging will be used, to extend the results of publicity.

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