Color box printing factory packaging design of the 4C principle

Color box printing factory packaging design of the 4C principle

 Packaging planning and marketing the same as the same 4C combination exists, the customer's hopes and needs Customerneed, to meet the needs of the cost Cost, the realization of the demand for convenience Convenience, the realization of the demand for the required guidance Communication, will have a serious impact on packaging planning.

Customer’s mind packaging needs

First of all, as a good packaging, planners must be clear about the real needs of customers about the product. For example, gifts, consumers can care more about its packaging level, and the size of the package will be based on the use of gifts to make a selection. Gift lovers may be very beautiful at the same time to avoid the volume is too large, and send the general guests still like the packaging of a slightly larger head.

Some products are used to show the consumer’s honor and position, at this moment the market place on the market place on the common packaging planning and materials is very difficult to meet the consumer’s honor and curiosity mind, but only to do some subversive planning to be able to make the level of products without competing, the more typical is AbsoluteVodka relative brand vodka.

Demand for packaging costs

If the consumer is a long time demand for rapid consumption of goods, the consumer will not want to pay more for the cost of packaging. There is also a situation is to hope that the packaging is simplified, because some of the packaging consumers will think that throw away the frustration, not to throw away and take up space, the most typical is the tin cans of tea packaging.

Packaging is used to reflect the value of the product, rather than weakening the value of the product of a gimmick, too high-level or low-level packaging will weaken the value of the product, so it is necessary to clarify the customer about the product is willing to bear the cost of packaging needs.

Is the price of a large bottle of Sprite soda more cost-effective than a small bottle? Bulk cookies and consistent manufacturers out of the carton is not also cheaper compared to the point? This is to eliminate part of the packaging after making the link cost down, and more able to provoke rational consumers to purchase hope.

Realize the demand for packaging convenience

A packaging weight, packaging easy to open the level of packaging, packaging with the convenience and so on, will affect the consumer to make the purchase choice. Consumers hope that the packaging is often implied in the consumption of convenience in the early years of many plastic packaging to be opened by virtue of teeth or scissors are necessary, and now most of these packages have a small mouth, quietly a pull will be able to open the consumption, which is to take into account the convenience of the demand.

Realization of the demand for packaging guidance

Careful consumers will find that many of the current packaging is no longer just a brief ink or drawings, often a simple to move the customer’s packaging is always illustrated. Such as “Want” milk cartoon graphics and cans “and then look, and then look at me to drink” ink, consumers saw the Want cartoon modeling from the happy, and then see this stirring advertisement, how can not take a can and drink it?

And then some of the products containing history and humanities, often have a very soft ink mixed with it, ink power is enough to lead the consumer’s mind in a moment, such as Remy Martin Champagne Cognac manual is a model of such guidance. When a product’s packaging can use graphics or ink to communicate with the consumer’s mind, or lead the consumer to aspire to, the product packaging is undoubtedly very successful.

Packaging can actually be divided into two kinds, namely, rational packaging and rational packaging, rational consumers in most cases to choose rational packaging, and rational consumers apparently only choose rational packaging products. Therefore, in the choice through the packaging planning to move your consumers before, please consider some more, you need to move the consumers is rational or rational, they make purchasing choices place is rational or rational ……

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