Author - fonmoo

13Feb

The “four color use” in packaging design

After a long time of life experience, people consciously or unconsciously constitute the ability to discern and sense objects based on color. Different colors give people different visual and mental sensations. It will not only enhance the aesthetic pleasure of consumers, but also stimulate their discernment and purchase pride, enrich their imagination, and inculcate the customer's mind, so that we really feel the value and power of packaging planning color. As we all know, the human vision...

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12Feb

The application of packaging design in merchandising concept

Packaging design in merchandising concept, packaging design, designer, design knowledgeA good packaging design can not only beautify the goods, but also attract consumers' eyes in the first time, the design of product packaging is a thing that needs careful planning. So what do advertising designers need to pay attention to when doing product packaging design and how to have a good product packaging positioning? Here we will explore the following aspects.First, the packaging design is first of all the crystallization...

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11Feb

Packaging design and consumer psychology

In the era of rapid consumption, packaging planning is more than mere packaging planning, it is also closely related to the needs of consumers' minds. As a planner, you need to accurately grasp the rules of packaging planning and consumer mind in order to promote the audience's purchase action. A better understanding of the impact of packaging planning on the minds of consumers to purchase, so that packaging planning in the market competition to better carry forward the concept of...

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10Feb

Packaging design and brand value unification

"The article-brand is the most emphasized word in the field of sales and planning today, and companies all over the world have developed from a single form of product sales to the high-grade stage of brand marketing. The true value of a brand is also, as the American magazine Fortune pointed out in 1996: "The article-brand′s the Thing". The word "brand" is derived from the old Norwegian letter brandr, which means "to roast". People used to use this method to name...

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10Feb

The relationship between packaging design and the environment

Product packaging planning should be in the packaging policy requirements, market requirements, sales requirements, material requirements, structure and the reasonable selection of its elements with the product physiological cycle, to constitute the best ratio and system optimization of the combination, to prevent the formation of a waste of resources, increase the enterprise ineffective investment. If the effective cycle of an edible product is one year, then the implementation of functional protection skills and packaging materials for the selection of technology,...

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09Feb

Packaging design elements

The designer needs to remind him that packaging is not the same as advertising. The designer can go through a repeatable design development process if the company wants to put all the information or marketing collateral on the front of the product packaging. A reasonable rebuttal to this is to test and monitor the process, while using visual aids to demonstrate the process and explain how the design is expanded and streamlined before the design begins. It is also necessary...

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08Feb

Packaging design elements

The designer needs to remind him that packaging is not the same as advertising. The designer can go through a repeatable design development process if the company wants to put all the information or marketing collateral on the front of the product packaging. A reasonable rebuttal to this is to test and monitor the process, while using visual aids to demonstrate the process and explain how the design is expanded and streamlined before the design begins. It is also necessary...

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07Feb

Packaging design is a category way of brand communication

　　Packaging planning is a category method of brand communication, packaging planning should have the common image characteristics of the brand. The layout style of the package reverse planning must be able to cedar the unified picture characteristics of the piece of packaging planning and the overall planning style, and can show its common personality characteristics. Common personality characteristics, can mobilize consumer attention and awareness, enhance the brand's promotional efforts. 　　The use of product packaging graphics, colors and text should be based...

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06Feb

Packaging design boutique definition of new trends

You can easily find such a phenomenon: beautiful box packaging, bottles of fine liquor are mostly placed in the upper middle of the shelves, while the planning of simple light bottles of liquor are placed in the lower shelves. The price of boxed liquor is more than 100 yuan, and the price of light bottles of liquor is more than 30 yuan or less, with large differences. Baijiu delicate packaging seems to have become a dry stream. In terms of positioning,...

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05Feb

Packaging design experience sharing

Packaging design covers a wide range of topics, from the design of the structure of the form, the use of fonts in the content, and the choice of different materials for the package. In general, packaging design can be said to include all aspects of it. The following and share some of my experience on packaging design.First, the packaging color.According to the different packaging materials, we need to pay attention to: as aluminum - plastic flexible packaging and aluminum -...

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