From a commercial point of view, packaging design takes differentiation as the primary consideration, takes brand culture and wine culture as the core value, focuses on the visualization of the brand according to the brand positioning, and designs packaging of equal value. Conveying the core value and promoting sales. All-around consideration from material, process, production and other aspects, to breathe fresh life into the product.
Many design techniques of packaging container appearance modeling, the following five methods are introduced. (1) break the law Any traditional, stereotypical packaging container modeling, on the innovation of the design concept, is a kind of restriction. The primary way to break the law is to break this restriction. For example, the square is the traditional, stereotypical modeling, the choice to break the law to cut the four corners of the square, inverted octagon, reduce the upper or lower, etc., to break the...
At that time, the traditional method of employment prevailing in packaging enterprises has not been able to keep pace with the times, following the changing needs of workers, the increasing awareness of human rights, a little can not keep pace with the times of employment methods will inevitably bring to the enterprise to increase the intangible cost and damage to the corporate promise. Increase of cost (A) Recruitment cost The most direct loss of employees to the enterprise is the cost of recruitment....
If your product is a transparent liquid in a transparent bottle, then there is a way to give you more space for packaging planning and at a very low cost. What I mean is to be able to print some content on the reverse side of the label. Of course, the usual information can not be put on the reverse side of the label, but you can print some content such as arguments, stories about the company, or perhaps...
The function of the color of the packaging is reflected in two aspects: one is the recognition function; the second is the promotion function. 1, the recognition function of color blending Colorful international color because of the differences in hue, brightness, purity, and then the formation of their own characteristics, the use of these characteristics in the packaging helps consumers to buy products from a wide range of products to identify different brands. In psychology, the attention of consumers is divided into...
Processing and production of gift packaging box production process. 1, design, according to the requirements, culture, and the characteristics of the product, etc., design the pattern. 2, proofing, according to the drawing, make a sample. Nowadays, gift boxes are beautiful in appearance, so the color of the produced version is also varied, usually a style of gift box not only has 4 basic colors but also several spot colors, such as gold, silver, which are spot colors. Second, handmade bamboo basket packaging,...
The annual gift packaging show is the "fashion coordinate" of the box industry. What are some of the trendsetting designs at this year's gift packaging show? What are the price trends? I captured some trend information to share with you at the gift packaging show. High-end customization to take a mixed route. In the past two years, the number of consumers who customize packaging boxes has increased, and the national purchasing power and the degree of scrutiny of packaging box culture...
An exquisite packaging box is often favored by people, so what materials are used to make such exquisite and well-made packaging boxes? As a professional product box design company, Fengmao Packaging's packaging boxes are not only rich in color and excellent in texture, but also diverse in style, and different styles of packaging boxes are made of different materials. Next, let's follow Fengmao Packaging to understand which materials are used to make these boxes! First of all, it is the...
According to the American psychologist Maslow's Hierarchy of Needs and the modern high-speed prosperous packaging science and technology to analyze and discuss the sustainable development trend of China's future packaging planning. 1) Green packaging planning suitable for environmental protection The 21st century is the century of environmental protection, and modern packaging planning will continue to continue the concept of green packaging planning in the 1980s and 1990s for a long period of time. The rapid development of the economy has accelerated the...
Although the history of packaging is relatively long, but now many people hold a view that packaging can be dispensable to belittle the packaging, they believe that as long as the product wrapped in it is good on the line. In fact, this is a misunderstanding of packaging, is the lack of necessary understanding of the important role of packaging. Packaging from a wide range of packaging can be divided into large packaging and small packaging, large...
