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Cultural concept of packaging design and advertising elements

The civilizational concept of modern packaging planningThe famous civilization anthropologist Malinowski said, "In human social life, the needs of all living things have been transformed into the needs of civilization." Modern packaging planning is precisely a civilization-based, life-based, modern-oriented planning discipline. Therefore we should treat packaging planning as a civilizational shape, both in theory and in practice. Packaging planning civilization structure level Civilization is the sum of material and spiritual wealth invented in the course of human prehistory practice, so...

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The scope of packaging design

  If your product is a clear liquid in a clear bottle, there is a way to give you more space for package design and at a very low cost. What I mean is that you can print some content on the back of the label. Of course, regular information can't be put on the back of the label, but you can print something like a debate, a story about the company, or advice on how to use the product better....

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The combination of color area and visual effect of packaging design

  The occupancy and reasonable configuration of color area is quite important in color composition. As the size of the color area increases or decreases, the amount of color, etc. will also increase or decrease, the visual stimulation and psychological impact will also increase or decrease.  For example: 1 c ㎡ of black appears in the visual range, will give a clear and clean visual effect, in front of 1 ㎡ of black will produce a serious, dull psychological feeling, and when...

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What are the basic principles of packaging design

Packaging design has high requirements for designers, and excellent designers of gift box packaging manufacturers should have knowledge in many aspects, but in all packaging design, designers of gift box packaging factories follow various principles of graphic design, and some packaging design experts of gift box packaging factories further deepen and refine such principles into "eye-catching, good sense, understanding Some packaging design experts of gift box packaging factory further deepen this principle into "eye-catching, good feeling and understanding". The following...

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Good feeling of packaging design

The shape, color, image and material of the packaging should be able to arouse people's favorite emotions, because people's likes and dislikes play an extremely important role in the purchase excitement. The good feeling comes from two aspects, the first is the useful aspect, that is, whether the packaging can meet the needs of consumers in all aspects, supply convenience, which touches on the size of the packaging, how much, delicate and other aspects. The same skin care cream, can...

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Analysis of the composition method of packaging design

  Packaging planning methods are diverse, often using deformation, extrusion, superposition, reorganization, additional, decoration and other specific processing methods to express its civilization connotation, its specific image characteristics in the packaging style, style, graphics, color, text, raw materials and other aspects can be reflected.   Packaging planning style varies, planning forms, from the original rustic customs and ethnic packaging to avant-garde modern conceptual packaging, from the style of frugal traditional packaging to the style of opulence, and even luxury excessive packaging and so...

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Conception of packaging design

  Conception is the soul of design. In design creation, it is difficult to develop a fixed formula of conceptual method and conceptual procedure. Creation is mostlyIt is normal to affirm some or deny some, modify some or add some in the process.  The core of conceptualization is to consider the two questions of what to express and how to express. The answer to these two questions is to solve the following four points: performance focus, performance angle, performance method.The answer to...

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Functional concept of packaging design

Safety concept Ensuring the safety of goods and consumers is the most fundamental starting point of packaging design. In the design of commodity packaging, the safety protection measures for storage, transportation, exhibition, carrying and use should be considered according to the properties of the commodity, and different commodities may require different packaging materials. At present, the materials available for selection include metal, glass, ceramic, plastic, cardboard, etc.. When choosing packaging materials, it is necessary to ensure that the materials are shock-resistant,...

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What are the performance characteristics of packaging design?

There are countless packaging design companies in Shenzhen, we should focus on understanding the performance characteristics of each company's packaging design when choosing. In daily life, the variety of consumer goods gives people more choices. Because of this, it is extremely important to have a distinctive look of the chosen object. Next, I will briefly introduce several performance characteristics to you.A, the overall outstanding, to achieve a better display effectA brand in a relatively large number of series of products,...

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Expression of packaging design

Product packaging box planning company of the embodiment of packaging planning methods. In the current fierce business competition, the importance of packaging planning is increasingly prominent. Good packaging planning will not only let customers know about the product at a glance, but also increase the competitive advantage of enterprises.Product packaging box planning company - smooth source packaging planning engineering limited staff informed us that the embodiment method of packaging planning can be divided into direct embodiment and direct embodiment of...

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