Facing the increasingly personalized consumption characteristics of the masses, it is urgent to satisfy people’s demand for private personalized customization. Combined with its existing technical advantages and a certain degree of personalized art derivatives manufacturing base, and strive to create a complete digital, automated, process-oriented, standardized industrial chain from art derivatives to derivatives packaging planning, development, manufacturing, and complete personalized customization, to create an artistic life as far as the eye can see.
Digital packaging era, to create personalized packaging is gaining more and more attention, but the shopping mall packaging homogenization tends to be outstanding, the user to choose a narrow step, taking into account the supply and demand for digital packaging, as well as the service of high-end artists customer groups, personalized packaging selection is undoubtedly to improve the added value of the product's winning formula. In the broadening of digital packaging, advocating different collectives, they have a fierce demand for personalized packaging.
In particular, the flexible packaging and carton packaging mall is growing every year. The global folding carton mall is estimated to reach $184 billion in 2018. It is estimated that the global flexible packaging mall size will reach $248 billion by 2020.
China’s packaging mall is also developing rapidly, by leaps and bounds, thanks to the promotion of Coca-Cola’s personalized labels in the previous few years, which has aroused great enthusiasm among consumers and received obvious marketing results. On the one hand, consumers like new forms of conceptualization, and on the other hand, brands also attach great importance to the development of this direction, and in the past few years there have been a lot of novel ideas and practices. With the development of AR and VR skills, mobile Internet is very popular, which also promotes the diversification of personalized packaging.