Color box packaging design principles and features
Characteristics of color box packaging planning
The characteristics of color box packaging planning are mainly manifested in several aspects, such as practicality, aesthetics, economy, originality and relevance. Practicality is one of the basic features of planning, the primary consideration is to show the function and role of the product, which can be shown through the material, structure, shape and pattern of the color box packaging. The function and utility of commodities are different, and the requirement of practicality of color box packaging planning is also different. Aesthetics requires the combination of various elements in order to plan a color box packaging product planning that is suitable for the characteristics of the times, national characteristics, and outstanding aesthetics. Economy is to obtain the maximum product effect with the least investment of capital. Originality is to be good at innovation, but not detached from the society and the times, in the surface of the ordinary form contains a new creation. Each of the above points has its own independence and is related to each other, which has important guiding significance to the planning work and requires overall consideration when planning.
Color box packaging planning guidelines
Commodity packaging is mainly divided into two categories: transportation packaging and sales packaging. Sale packaging is a direct meeting with consumers and the use of packaging. In addition to the use of performance, it should also have a strong artistry, its modeling and structural planning to meet the “scientific, beautiful, marketable” requirements. In the planning of both the structure of the scientific and reasonable, but also to take into account the modeling, decoration on the beautiful. Excellent packaging styling, structural planning, not only can contain and maintain the goods, beautify the goods, promote the sale of goods, and should also be easy to carry, use, exhibition and easy to transport.
When planning, firstly, it should satisfy the overall planning requirements, and secondly, it should take into account the relationship between structural planning, modeling planning and decorative planning, i.e., the structural planning should be based on the characteristics of the packaged products, environmental factors and user requirements. Reasonable planning of the carton box lid, box bottom, adhesive flaps, dust flaps and other components. Not only to satisfy the overall planning guidelines, but also should be coordinated with the requirements of modeling and decorative planning; modeling and decorative planning, should be from an aesthetic point of view, emphasizing the display of packaging display. In addition, size and strength planning is also an important part of carton box planning, which not only affects the appearance of the product quality, but also relates to the production and circulation costs.
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