Color box pre-press design knowledge

Product packaging is divided into two categories: delivery packaging and sales packaging. Sale packaging is directly with the spenders and the use of packaging. In addition to the use of utility, there should also be a strong artistic, its appearance and planning and depiction to meet the scientific, beautiful, marketable needs. In the depiction of both the planning to consider the scientific and reasonable questions, but also to take into account the appearance, decoration on the beautiful. Excellent packaging appearance, planning and depiction, not only can contain and protect the product, beautify the product, promote the sale of products, and should also be easy to carry, use, exhibition and easy to transport.

When depicting, the first should be satisfied with its overall depiction needs, and the second should be coordinated planning depiction, appearance depiction and decoration depiction of the liaison, that is, planning depiction should be based on the characteristics of the packaged products, environmental factors and user needs. Reasonable depiction of the carton box cover, box bottom, adhesive flaps, dust flaps and other components. Not only to satisfy the overall depiction of the guidelines, but also should be harmonized with the appearance and decoration of the needs of the depiction; appearance and decoration of the depiction, should be sailed from the aesthetic point of view, emphasizing the packaging of the flash furnishings. In addition, the specification and strength of the depiction is also an important link in the carton carton depiction, which not only affects the appearance of the product quality, but also contact with the production and circulation costs.

Planning depiction

Appearance and planning depiction is an important part of product packaging. Packaging planning depiction is from the packaging and production practice conditions to start, based on scientific principles of packaging shape planning and internal accessories for the depiction. Description is necessary to ensure that the planning of satisfactory strength, hardness and resistance to other environments, to be considered from two points, one is to protect the primary function of the product, and the other is to satisfy the important characteristics of modern packaging, such as transportation, processing characteristics, and so on.

Qualified carton products, from the correct planning depiction of the initial. Depiction personnel not only need to truly know the customer’s intentions, but also know the back-channel processing technology, only so that the customer’s intentions into qualified products, and can ensure that the product of the back-order processing smoothly. Depiction of personnel in the depiction of the initial before the nature of the contents, shape, specifications, weight; the contents of the placement of the method, delivery methods, stacking methods; storage environment, delivery routes and hours, as well as the carton box type and production materials and other information.

When the determination of a variety of information, but also to know the need to depict the carton is favored in the delivery type carton or sale type carton. Sales-type cartons belong to the commercial packaging field, emphasizing the appearance of the carton image, and in the depiction of the need to consider the needs of printing technology. Delivery-type carton is attributed to the field of industrial packaging, more need to consider the carton of pressure, shock and other needs, to ensure that does not affect the strength of the premise of the depiction of the opening, die-cutting position. Because of its repeated use of more, but also need to take into account the power of the box, as well as the factory’s production power. When determining the need to depict the carton box type, it will be able to initialize the depiction of the work, the depiction of the time it is necessary to pay attention to the following questions.

Strength questions: flute depiction is the strength of the primary content of the depiction, cardboard has a single corrugated and multi-layer corrugated, each layer has a, b, c several types of flute can be selected, based on the depiction of the organization before knowing. Export cartons in the depiction of the box type, to take into account the transportation of the climate and transportation conditions. Shanghai printing as a large product packaging, corrugated cartons in the depiction should be as simple as possible, easy to transfer, to prevent die-cutting, in order to prevent too much die-cutting technology to reduce the overall function of the carton, and make the technology too messy. Along with this, we also need to consider the convenience of cartoning, and in some cases, we also need to consider mechanical cartoning and other factors. According to the local transportation, transfer conditions, can be added in the larger box on the hand hole and other humanized depiction, in order to facilitate the transfer.

Material Selection: The selection of carton material is an important part of the strength of the depiction, which not only affects the printing effect, but also affects the physical functions of the corrugated carton after molding. For example, there is a close relationship between the water content of paper and the strength of the carton. When matching paper for cartons, different climatic conditions should be taken into account. Export carton in the paper, the material paper is necessary to have a higher physical function. Along with the production of cardboard is also necessary in the breakage resistance, edge pressure, adhesion and other physical functions to meet the rules.

Carton, carton is liked by an important reason, is its green advantages. Ink, additives, varnish and other consumables, the use of cardboard or composite cardboard recovery function, waste disposal is necessary to meet the environmental needs. As food, medicine or children’s toys packaging, is not in line with the clean, healthy, safe demand, it is often worth paying attention to the question. Of course, as an export product packaging, it is more important to consider the relevant regulations of the intended country.

Norms: When depicting the specifications for corrugated boxes, in addition to setting the length, width and height of the corrugated box according to the contents, we should also consider combining them with different types of containers in order to make full use of the container’s space, preventing the wastage of space during the transportation process, and facilitating the safety of the products being transported.

Printing technology: the depiction of the work should also consider the differences between different printing technologies. Domestic printing methods commonly used in corrugated boxes are offset printing, flexographic printing, gravure printing and so on. Changes in printing methods have a direct impact on other technologies, and even the printing materials have to be changed. For example, it is difficult to select coated whiteboard paper and print it with water-based ink flexo printing. Can be based on the characteristics of different printing methods and other aspects of the depiction of the generalized consideration of the technical plan. Such as the use of the prevailing carton box flexo printing technology, we must pay attention to the organization of the layout of the question.

Flexo in the portrayal of fine lines, small text and drawings with dots, should not be organized in a layout with a large area of full-page field. Because of the full-plate field needs larger printing pressure, briefly make the fine text and drawings show deformation, print products fuzzy and unclear, showing broken lines, font strokes off, dot loss and other quality problems, and will accelerate the wear and tear or pressure bad printing plate. If you must depict on a printing plate, then the full version of the field and fine graphics can not choose the same exposure hours for exposure, the need to extend the exposure hours to march in the fine graphics at the hardness of the plate and print resistance.

Carton printing generally have more color plates, collage can not cut the plate is too sporadic, Shanghai printing is the best with the same color plate made of a whole. Can not be prevented on the loose version and the small version of the sheet to be careful, or in the production process will be due to the slender chip fine printing plate adhesive is not strong, in the printing process constitutes damage and loss. Other small or precise pictures, text type printing plate for posting, protection, replacement, do not pull, in order to prevent damage and tear.

In order to defeat the cardboard appearance is not flat, rough and other shortcomings, the demand for printing plate to wear-resistant, strong impact resistance, moderate hardness, good resilience after pressure, uniform inking, thickness together. According to the size of the picture, text, line and the condition of the corrugated cardboard material, the layout of the flexographic printing plate, the hardness demand, and the production method should be changed accordingly. When the quality of the corrugated board is poor and the printing is full of solid colors, a thicker and softer flexo plate is used. When the quality of the corrugated board is good and the printing of precise drawings, small characters, and mesh line plates, a flexo resin plate with high hardness and thin thickness is used.

If the appearance of the corrugated cardboard is uneven, warped, printed on the surface of the powder, hair pulling, sand particles in the paper, etc., it will constitute a paste plate, pressure injuries, wear and tear, or damage to the flexographic resin plate, shortening the life of the printing plate. Therefore, the quality of raw paper should be strictly controlled in the production process of corrugated board.

Decoration

The external decoration effect of carton products plays an increasingly important role in the promotion of products, and it can be said that excellent packaging depiction is an important link in creating the power of promotion and improving the brand image. Decoration depiction is the content of visual depiction of packaging, refers to the packaging of the exterior depiction, including how to choose the details of color, graphics, text, trademark brand and bar code, etc., to arrive at the beautification, promotion of the product intent. On the sale of carton packaging depiction, should follow the dazzling, know, good sense of the guidelines.

Eye-catching: refers to the packaging should be novel and special appearance, bright and dazzling colors, beautiful and exquisite drawings, so that the costumers will see a dramatic like.

Packaging decoration color depiction, dependent on graphics, text and texture, not only need to be beautiful, generous, to satisfy our need for perfection, and should be highly harmonized with the human mind feeling. Color beauty is the most brief feeling of people, is the first element of the choice of sale, a long time practice proved that red, blue, white, black is the four major colors for sale, as the sale of color can trigger the good feeling of the costumers and like. Picture should be combined with color to accentuate the product, and fully reflect the characteristics of the brand trademark, so that the costumer can immediately identify the product from the trademark and the whole package on the picture.

In the depiction of carton packaging decoration, the depictor should fully consider the rules of general expression of different colors, so that the color can very well reflect the characteristics of the product, stimulate the hope of consumers to buy, and satisfy the needs of different spending levels in the target market. Pay attention to the distribution of warm and cold colors, color harmony, contrast, cut and other questions, complete the harmonization to the whole package together. In a word, pay attention to the color feeling when depicting the carton packaging decoration, reasonably use the theory of color psychology, and express the characteristics of the packaging products.

The special shape of the first through the heterogeneous planning to show, which needs to be depicted through the functional planning (such as handles, handheld holes or ventilation holes, active folding carton adhesive flaps, etc.), feature planning (such as cutting corners, hollowing, feet, etc.) and appearance planning (such as non-flute shape, non-planar planning) and other special planning to complete, so that they can satisfy the packaging style complexity, beautiful appearance, beautiful planning, approach to change Various, can attract the effect of the eyes of the costumers.

Know: refers to the packaging to truly convey the product image, so that the costumers through the packaging to accurately know the product. On carton, carton type packaging, can be through the packaging container on the window to show the contents, the production of product graphics, print product photos, do a concise text description and other ways to convey the contents of the information. Accurately convey the product information also needs to be packaged at a level appropriate to the level of the product, cover up or exaggerate the quality of the product, function, etc. are lost packaging.

Good sense: refers to the appearance of the packaging, color, drawings, materials to be able to cause us to like the emotion. Good sense from two aspects, the first is useful, that is, whether the packaging can satisfy all aspects of the needs of consumers, supply convenience. Good feeling also comes directly from the appearance of the packaging, colors, drawings, materials, feelings, which is a kind of generalized mental effect, and the self and its environment have close contact. For example, women and men like different colors, and various nationalities have different favorite colors. The color should be combined with the emotion, custom and situation in the depiction.

Post-order view

Depiction of the personnel to depict the finished drawing to the proofing personnel, the need to carefully check the depiction of the product. Conditions allow the situation, depicting the staff should be directly involved in sampling, so that the tone of the depiction of the product in a timely manner to improve, especially in the details of the improvement is particularly important. After the sample hit out, Shanghai printing through the revision and finalization. On the delivery of packaging, the need to do the relevant dynamics test to check its strength and so on is not in line with the needs. On the sale of packaging, the product’s external decoration should also be exhaustive query. First of all, from a few meters away, to see the characteristics of the packaging is not significant, its color distribution is not reasonable. After that, then close look, see the packaging brand name is not obvious, the color is not concise and bright, to see the key information is not to convey understanding. Then it is from the details of the query, to see if there are gaps and questions.

Color box color box depiction work, each aspect has its primary content, and mutual contact. A good depictor not only need to have a plane depiction of ideas and to know the whole process of product packaging, product features, container planning and other matters related to the success of product sales to have a full grasp of the link, depicting the product, it is necessary for customers, the market to accept and recognize. This requires the depiction of personnel not only to grasp the theoretical knowledge of cushioning packaging depiction, but also the company’s entire production technology, in particular, the carton of the back-order of the production know, but also have the necessary aesthetic and civilization. Only in all aspects are well considered, with the scientific depiction of the method of lesson practice, in order to obtain high-quality products.

Translated with DeepL.com (free version)