“Traditional products” is also an important element in traditional culture

 "Traditional products" is also an important element of traditional civilization. It mainly refers to the local characteristics (such as Wuxi's clay crafts, oil gluten and sauce sweat ribs and other food; Gusu's pine nuts candy, marinated sweat bean curd food, Su embroidery, sandalwood fan crafts, etc.; Party flag of hemp cake, dried radish; Yixing's purple sand tea set, Nanjing's salt water duck, plate duck, etc.; Anhui Province's Xuan paper and ink, ink stone, etc.; Shandong Province Weifang's kites, etc.), national characteristics (such as the Muslim nation's halal food, the Tibetan waist knife, shortening tea, etc.; Guangxi Zhuang embroidery ball crafts; Guizhou batik and wood carving mask crafts, etc.), era characteristics (with a long history such as Zhenjiang vinegar, Danyang sealed tank wine, Luzhou's old cellar wine, Guizhou's Maotai wine, Lanling wine, wild medicine wine, etc.). (Of course, local characteristics and era characteristics are generally closely linked). And other local, national or various different era does not have the product.  

 Therefore, the packaging of traditional products should be in various ways or methods to fully express the characteristics of traditional products, by virtue of packaging to more fully convey the regional, national and spatial information, the performance of the packaging of the civilization within and context. In turn, the packaging of traditional products will certainly show the traditional civilization information of the product and the location of the product, so it also shows the traditional style.  

Third, the traditional style of packaging planning conceptual ideas

 Industrial planning since the Bauhaus era, one of the most important effect is the combination of art and skills, for the social masses of the day planning "beauty", that is, the effect of industrial planning can be endured and enjoyed by the social masses. Therefore, the study of the broad consumer can bear the idea of "vocabulary", is our broad packaging planning workers of the main task of one. The so-called traditional style of packaging planning concept, is to be fascinating, with a high degree of civilization tasting the inner and high way of beauty of the traditional civilization materials, through careful conception, planning to consumers to convey the message of goods, marketing goods, better for the consumer's conceptual "vocabulary". Traditional style packaging planning, is not only the simple use of traditional ways, but more importantly, in order to show the Chinese nation's broad spiritual outlook "traditional products" is also an important element of traditional civilization. It mainly refers to the local characteristics (such as Wuxi's clay crafts, oil gluten and sauce sweat ribs and other food; Gusu's pine sugar, marinated sweat bean curd food, Su embroidery, sandalwood fan crafts, etc.; Party flag of hemp cake, dried radish; Yixing's purple sand tea set, Nanjing's salt water duck, plate duck, etc.; Anhui Province's Xuan paper and ink, ink stone, etc.; Shandong Province, Weifang's kites, etc.), national characteristics (such as the Hui nation's halal food, the Tibetan waist knife, shortening tea, etc.; Guangxi Zhuang embroidery ball crafts; Guizhou batik and wood carving mask crafts, etc.), era characteristics (with a long history such as Zhenjiang vinegar, Danyang sealed tank wine, Luzhou's old cellar wine, Guizhou's Maotai wine, Lanling wine, wild medicine wine, etc.). (Of course, local characteristics and era characteristics are generally closely linked). And other local, national or various different era does not have the product.  

 Therefore, the packaging of traditional products should be in various ways or methods to fully express the characteristics of traditional products, by virtue of packaging to more fully convey the regional, national and spatial information, the performance of the packaging of the civilization within and context. In turn, the packaging of traditional products will certainly show the traditional civilization information of the product and the location of the product, so it also shows the traditional style.  

1, the traditional style of packaging planning conceptual ideas

 Industrial planning since the Bauhaus era, one of the most important effect is the combination of art and skills, for the social masses of the day planning "beauty", that is, the effect of industrial planning can be endured and enjoyed by the social masses. Therefore, the study of the broad consumer can bear the idea of "vocabulary", is our broad packaging planning workers of the main task of one. The so-called traditional style of packaging planning concept, is to be fascinating, with a high degree of civilization tasting the inner and high way of beauty of the traditional civilization materials, through careful conception, planning to consumers to convey the message of goods, marketing goods, better for the consumer's conceptual "vocabulary. The planning of traditional style packaging is not only to simply use the traditional way, but more importantly, to express the broad essence of the Chinese nation and the excellent civilization that stands on its own in the national forest, and also to be well accustomed to the aesthetic thought and aesthetic awareness of our country for thousands of years inherited by our broad consumers.

 According to the above discussion, when we embark on the traditional style of packaging planning, we should target the traditional product which is packaged, fully explore the traditional civilization associated with it to never conceptualize the idea. And here the traditional civilization elements, refers to the composition of the traditional civilization in detail, such as China's traditional calligraphy (different styles of regular script, cursive script, official script, seal script, etc.); Chinese painting (different styles of appropriate, appropriate, ink painting); year painting (such as Tianjin Yangliuqing year painting, Gusu peach blossom dock year painting, etc.); prints; carving (wood carving, bamboo carving, brick carving, tile and jade carving, etc.); different styles of portal paper cutting Art; lacquer painting, grinding lacquer painting; batik, tie-dye art; embroidery art and so on. We can generally consider from the following two aspects to select the traditional civilization elements.

1. From the use of packaging materials, packaging shape and structure to consider. Packaging materials are mainly the use of natural objects, such as bamboo, wood, rattan, hemp, shells, gourd, dumpling Ruo, reed leaves, tea leaves, etc., planning and manufacturing with a return to the real world and local characteristics of the packaging. In the shape and structure of the packaging can learn the traditional construction, transportation, furniture, daily necessities, recreational supplies, stationery, sporting goods, religious and other supplies with artistic value and appreciation value, and more in line with the packaging target or with the packaging target has a more intimate contact with the characteristics of the elements. Planning should pay attention to the beauty of the shape, chic, delicate, scientific structure and sturdiness.
2. Consider from the way of decorating Since ancient times, a variety of traditional visual arts graphics, such as the aforementioned Chinese calligraphy, Chinese painting, carving, paper-cutting, embroidery and other handicrafts, as well as such as opera, costumes, faces and props, weapons, construction, furniture, household items, textile printing and dyeing and other items of decorative patterns and colors, as well as classical texts, folk traditions, mythology and other writings in the content of the scene of the illustrations, book printing, and As long as there is a close organic contact with the contents of the package, and the use of reasonable and appropriate, can be used as a way to express the traditional style.

2、Traditional style and today’s sense of the times

 We are now in the era, has entered the highly developed technology of microelectronics, high-capacity information age. Many once we think impossible things and things, in modern times has become a reality, especially in our country since the implementation of foreign reform and opening policy, many advanced civilization and skills in the world continuously into our country, and gradually for my use, and the Chinese nation's excellent traditional civilization fusion in one, gradually formed our country then this new period of civilization, which is a historical certainty. Seeking new and beautiful ideological understanding, is common to all human beings, so as to promote the continuous progress of society. As long as the pulse and beat of the times, change the customs, the traditional style of packaging planning will have immense vitality and new mood, in order to be endured by the contemporary people.  

 To the traditional style of packaging decoration planning, how to show the sense of the times, generally can be considered from the following aspects: 1.  

1. From the composition and graphics planning up to consider. Choose different from the traditional composition, such as by the edge of the centralized, cutting type, sparse contrast intense and has the air-inspired mood of the balanced type, scattered point of reference, such as the composition of modern style, can be more clearly conveyed to consumers today’s sense of the times.
2. Consider from the planning institute’s arrangement up. Choose a more modern text layout, such as flush edge type, flush axis type, oblique row type, grass row type, multi-directional grass row type, elephant way, reference insert type, step type, mutation type, cross-face type and other layout methods, can show the sense of the times.