Visual produces the first cause effect, consumers will look at the packaging of the product when choosing an item. Therefore, some people feel that choosing a favorite product is like choosing a lover, and the first glance is the key. Decide whether a commodity can realize its commodity value. The visual communication function of the packaging theme to the internal goods is often over-exaggerated and emphasized, so. Put an end to excessive packaging or false packaging that exaggerates the merits of internal goods one-sidedly.
By the packaging material, texture and the texture of the surface of the packaging material caused by the visual and tactile sense of packaging, its different feelings convey to us different information and judgment. In packaging design, the use of materials and texture design to achieve our packaging to convey the information content to be studied.
The visual communication of packaging design not only includes color, graphics, shape, text, etc., but also includes packaging materials, texture, texture, processing technology, etc., which can be integrated with a variety of situations and transmitted to consumers through visual and tactile senses, so that consumers have a correct judgment of the goods.
The visual communication function of packaging plays an important role in packaging, requiring more in-depth research on the content of the communication. The universality and importance of visual touch for people to judge an object object, is the way to establish the objective existence between people and things to know. Its universality encompasses the process of consumer awareness of commodity packaging. Therefore, it is possible to introduce the concept of visual touch on the visual communicative nature of packaging to provide guidance on packaging design. Xu Xiangshan brand tea gray gift box packaging design
The visual communication function of packaging design can guide consumers to correctly identify goods, purchase goods and thus complete the convenience brought to us by the packaging. Therefore, only by correctly using the visual communication function of packaging can we design packaging well and make it serve our life better.
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