How to use color in packaging boxes to attract consumers
Whether we are walking in the rich street or the rough street, when we shuttle through the supermarket shelves, read the online shopping mall, we will be our favorite and comfortable way to feel the current day, we all love the world with color. Color is not only a manifestation of people’s aesthetics, but in addition, the color on the (packaging box) can also emit a sense of comfort and quiet, together with the impact on our retina, triggering people’s emotions.
Have you ever noticed that when we decide to buy or use a product, especially when trying to express our identity, we subconsciously prefer sophisticated shades, such as having a dazzling red sports car or a stylish black leather coat? Color continues to function subconsciously as we respond to our surroundings.
In fact, according to a recent survey conducted by the World Color Expo Secretariat in Seoul, 92.6% of participants highlighted visual appearance as the most important factor when selecting a product. Although the components that structure a product may not seem limited to color, there is no doubt that color plays a key role in marketing.
What is your mood?
Color can express mood or perhaps influence your emotions. The emotional significance signified by color has been evident for thousands of years now, from the ritual and energetic power of the color red to the characteristic drama of the Renaissance time boo, all of which have given color to the modern day, refining the target audience and their preferences. There is no doubt that the cultural implications of color are key to outstanding marketing, whether it is choosing a new organic green for a local farm as a logo to create a brand, or perhaps using the hot red as a logo to influence a sports team.
Different colors have different characteristics, and that’s how most marketing campaigns start. Identify the target audience and then refer to the impact of these messages on the psychology of color. These are crucial to the layout design, as it is part of the graphic and is an integral part of the message. The logo of the company or perhaps something else iconic, it represents an energy of the company, such as the products sold, with the guidelines of the customer. When correctly selected and implemented, it can be embedded in the culture itself.
To use or not to use
Equally important in relation to color is “colorlessness”, the choice of negative or void space around a target or theme, used in the context of publishing something of specific value, in the art profession and in advertising. The recent trend is back to “simple, clear and unambiguous design that shows professionalism and accuracy”, which then gives the customer a sense of security and aesthetic satisfaction with the style.
This can be seen in the digital product boxes that we (box manufacturers) make, where sometimes we see that “less is more” in terms of color. Concentrating on just one or two or three colors, defining elegance through a simple design can be not only economical, but also easily recognizable and pleasing to the eye.
Some brands still insist on impactful colors, however, the diversity and opportunity to reflect complexity and specificity from colorful logos is often a miniature picture of the product itself. And the general population tends to stay away from these details that make them incredible, sometimes perhaps because the bottom line is not understood or perhaps sometimes such colors are left over. Especially in the gaming profession, despite the fact that more specific game covers with more specific games are also diverse, yet players still find it hard to accept.
Changing the spectrum
Although colors continue to play specific characters, but also makes it possible to exchange in certain products. Seasonal campaigns generally need a specific edge by replacing their traditional colors with festive ones. Starbucks recently replaced the typical white cup with a vibrant blue during the holiday season, which then overflows with seasonal refreshment, comfort and divinity, forgetting the red color that marks the heat.
On a subconscious level, this success is not just due to the subliminal message, but to the establishment of a harmonious resting environment with other food and retail, using similar colors to other media. Since these colors are different from the general spectrum of the product, they can draw attention and attract customers, and will make them feel they are getting a little extra value just because of the holiday theme.
Pick your own colors
To some extent, bold and bright colors can not only capture the eyes of customers, but what we need to know is: what colors to use under what circumstances, so that our boxes can be useful to promote the brand. We can convey colors that can touch people’s psychology, such as bringing satisfaction, uplifting and calmness to customers; and then combine graphic design and typography to make the colors on the package and the product resonate with users.