The “Van Buren effect” in the packaging printing industryfonmoo
Product packaging has also continued to open to the high-end, presenting a new economic theory – “Van Buren effect”. In the face of this new form of the market, packaging and decoration printing enterprises, should be in the “Van Buren effect” under the traction, quickly adapt to changes in the market, adjust the opening strategy to a high level of planning concepts to lead, high-level technology support.
Modern shopping mall economy continues to develop and grow old, product packaging also continues to open to the high-end, presenting a new economic theory – “Van Buren effect”. This is a theory put forward by the American economist Van Buren: the higher the price of the product, the more hot sales, it refers to the degree of consumer demand for a product because of its higher price tag and increase, reflecting the wasteful consumption of people’s minds hope.
In the face of this new form of the market, packaging and decoration printing enterprises, should be in the “Van Buren effect” under the traction, quickly adapt to changes in the market, adjust the opening strategy, with high-level planning concept to lead, high-level technology support, high-level shopping mall air to build, to open up a high-level product market.
The leadership of high-level planning concept
Any packaging products are inseparable from the planning, high-level planning concept is the pillar to create high-level packaging products. The level of product packaging depends entirely on the planning of packaging, and the leading role of planning should be given full play. Only a high-level planning, in order to have a high-level packaging products.
Planning here has two meanings: one is the overall planning concept of the whole package, including the capacity, volume, standard, shape, performance policy of the package; the second refers to the detailed design of the package, including what pictures, color distribution, especially to keep up with the times, pay attention to the use of modern elements, combined with the characteristics of the times, the collection of all planning methods, and fashionable, planning to attract consumers’ attention to the high-level work In order to enrich the product market. So, how to create the “Van Buren effect”? There are so many points that are necessary to do.
From the day, above the day. The planning concept of the planners must be rooted in the soil of life, establish high-level concept, have high-level substance, practice high-level skills, and satisfy high-level needs. The day is the source of creation, to plan a high-level packaging products that consumers like, only in the process of deepening the life, deepening the market, to grasp first-hand information, to find creative ideas, innovative planning concepts, to create both the characteristics of the times, but also unusual high-level packaging products.
Assemble the expressive power of color. Color is for the effectiveness of the work, to use the color, it is necessary to clarify the effectiveness of the policy, the performance of the picture, product varieties, and then determine the use of color, according to the characteristics of the product of each period, with the times to change the traditional concept of color, abandon the big red and green color routine, as far as possible to achieve just soft, color harmony, outstanding product features. A good planning work, must be a reasonable distribution of color, concise and expressive, tailored to the product, become a consumer favorite product brand.
Emphasis on packaging function. In the modern product packaging, give the packaging more functions, in addition to packaging products, protection products, convenient transfer, but also has the function of beautifying products, promoting products, conveying common sense, in the planning process of packaging boxes, boxes, should give full consideration to these elements, so that the packaging function to perform more fully, more attractive to consumers’ eyes, for product promotion to play a good foil.
High-level packaging planning leads the trend of the times, reflects the characteristics of the times, is the performance of the central values of the modern packaging concept, in line with the changes in consumer demand, and become the passport for enterprises to enter the market.
The support of high-level process technology
Looking back on the evolution of product packaging in recent decades, it is easy to see that product packaging is opened in a gradient, roughly divided into three stages, namely, primary, intermediate and advanced stages.
In the 50s and 60s of the last century, there was a relative lack of materials, many products supplied by ticket, people did not know the product at that time, as long as you can buy something, and do not care about product packaging. Many products in the store are not packaged or bulk, such as cookies, sugar, sugar, salt, preserves and other foods, sold with a very rough yellow label paper packaging. Overnight, people get used to it, even the world-famous Jingdezhen porcelain is packaged in straw. This is the status quo of the primary stage.