The role of packaging and specific functions

The role of packaging and specific functions

  The effect of packaging has the following aspects.

  ① to complete the value of the product and the use of value, and is a way to add value to the product.

  ② maintain the product, from the sun, wind, rain, dust infection and other natural elements of the attack, to avoid evaporation, leakage, dissolution, staining, bumping, kneading, loss and theft and other losses;.

  ③To bring convenience to the flow link storage, transportation, transfer, marketing, such as loading and unloading, inventory, palletizing, shipping, receiving, transfer, sales counting, etc.

  ④Beautify products, attract customers, and facilitate promotion.

  ⑤ than the image of people or things to dress up, beautify, is more attractive or commercial value

  Packaging can also lure people’s eyes

  Packaging is a series of activities to plan and produce containers or wrappings. Packaging as a supporting service occupation of the national economy, along with the continuous development and growth of China’s socialist construction, especially since the reform and opening up, in the socialist market economy system, the rapid development of the packaging industry, is constituting a paper, plastic, metal, glass, printing, machinery as the main composition, with a certain modern skills and equipment, a more complete category of modern industrial system.

Detailed functions

  The effect of packaging and detailed functions

  The effect of packaging has the following aspects.

  ① to complete the value of the product and the use of value, and is a way to increase the value of the product.

  ② maintain the product, from the sun, wind, rain, dust infection and other natural elements of the attack, to avoid evaporation, leakage, dissolution, staining, bump, kneading, loss and theft and other losses.

  ③To bring convenience to the flow link storage, transportation, transfer, marketing, such as loading and unloading, inventory, palletizing, shipping, receiving, transfer, sales counting, etc.

  ④Beautify products, attract customers, and facilitate promotion.

  ⑤ than the image of people or things to dress up, beautify, is more attractive or commercial value

  Packaging can also lure people’s eyes

  Packaging is a series of activities to plan and produce containers or wrappings. Packaging as a supporting service occupation of the national economy, along with the continuous development and growth of China’s socialist construction, especially since the reform and opening up, in the socialist market economy system, the rapid development of the packaging industry, is constituting a paper, plastic, metal, glass, printing, machinery as the main composition, with a certain modern skills and equipment, a more complete category of modern industrial system.

  1. The natural function of packaging – that is, the material function or practical function

  A. Maintenance function: that is, to maintain the content, shape, quality, function of the product, to maintain customer safety using the product

  B. Convenience function: convenient open use, open the package can immediately consume the product

  a. Easy to transfer loading and unloading

  b. Facilitate production processing, turnover, loading, sealing, labeling, stacking, etc.

  c. Convenient storage and storage of goods, product information identification

  d. Convenient store shelf display and sale

  e. Convenient for customers to carry, open, convenient for consumer use.

  f. Facilitate the classification of packaging waste recovery and processing

  2. Social function of packaging – also known as the energetic function or aesthetic function

  A. Marketing function

  B. Through the graphic clarification of the packaging, to guide customers to consume the product correctly

  C. Through the packaging to express the cultural taste of specific products, give people a pleasant feeling, and invent added value

  D. Through the packaging to express the brand promise of enterprises and a country and region’s political, economic, cultural and artistic appearance

  E. Packaging planning and packaging management, related to the change of people’s lifestyles and ecological environment maintenance.

Function classification

  1. transit packaging, is a class of containers between the appliance and delivery packaging, the essence is a class of repeated use of transit appliances.

  2 transport packaging, to maintain the safe flow of goods, to facilitate storage and transportation as the primary functional intent of the packaging.

  3. sale packaging, directly into the store display for sale, with the product to reach the hands of customers.

  4 gift packaging, to present friends and relatives gifts to express their feelings as the primary intention of the equipment of practical gift packaging.

  5 assembled packaging, also known as marshalling packaging, is accustomed to modern mechanical automation shipment, a number of packaging or items will be assembled together to form a large transfer unit of giant packaging.

Detailed classification

  1, according to the product business: domestic product packaging, export product packaging, special product packaging.

  2. according to the effect of packaging in the process of circulation: a single piece of packaging, packaging and overpack, etc..

  3, according to the packaging product material: paper packaging, plastic packaging, metal packaging, bamboo and wood packaging, glass container packaging and composite material packaging, etc..

  4. according to the number of times the package is used: once with packaging, repeated packaging and turnover packaging, etc..

  5, according to the degree of softness of the packaging container: rigid packaging, semi-rigid packaging and soft packaging.

  6. according to product varieties: food packaging, pharmaceutical packaging, mechanical and electrical product packaging, dangerous goods packaging, etc..

  7. according to the function of points: there are transport packaging, storage packaging and sales packaging, etc.; 8.

  8. According to the packaging skills: shockproof packaging, moisture-proof packaging, rust-proof packaging, mold-proof packaging, etc..

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