The scope of packaging design

　　If your product is a clear liquid in a clear bottle, there is a way to give you more space for package design and at a very low cost. What I mean is that you can print some content on the back of the label. Of course, regular information can’t be put on the back of the label, but you can print something like a debate, a story about the company, or advice on how to use the product better. This is a very simple way to give your customers more information without damaging the image of the package.
　　Designing packaging for the characteristics of your customer base
　　Unilever’s AXE range of packaging products has a very clear positioning – young people between the ages of 18 and 35. Their packaging design therefore focused on appealing to these people. The bottles in this range are thick, molded black plastic containers with a rugged appearance that are very popular with these young people, and it is as easy to fill them with body wash as it is to fill them with lubricant.
　　Designing reusable packaging
　　The small drinks market is mature and extremely competitive. If you think there is nothing new to do here, then you are wrong. A foreign tea company has introduced special packaging. It launched the product itself is very special – the addition of pomegranate juice tea. The packaging is even more noteworthy. The drink is packaged in a long, commonly used glass item, topped with a lid and a heat-shrink label that reads: remove the label, leave the bottle. The product is about $2.79 a bottle, not too expensive for bottled tea, but you get a free glass bottle and don’t have to worry about recycling.
　　Make packaging design fun
　　Fun packaging is not just for children; adults like fun too. The mainstream design styles that dominate children’s product packaging, such as bright colors and unusual shapes, can be used in adult product packaging design, as long as they are more sophisticated. The first industry to incorporate the “fun” element in packaging design is the wine industry. You just have to spend some time to browse the local small stores, you can find many bottles of wine label printed with horses, penguins, kangaroos, frogs, swans and so on. You don’t have to prepare a penguin-shaped bottle, just print a penguin on it is enough to make it eye-catching.