Packaging Tips for Winning

Tip I: the same as the surface.

Is to establish a correct view of commodity packaging, not only to prevent the “gold and jade which, outside the defeat of its” phenomenon, but also to prevent “gold and jade outside, the defeat of its” behaviour. If you use the “embroidered pillow” type of means to deceive customers, that in the end is “lifting a stone to stone their own feet”. Please have the thought of the businessmen to bear in mind the advice of marketing experts: “once bitten by a snake, ten years afraid of the well rope”, on a when the customer, and will not be on the second time when, at the same time, “fooled the customer will be 11 acquaintances to say that the product of the bad; and satisfied customers will only be on the 3 people said the product of the good word.”

Tip Ⅱ: Expediency.

① Packaging should vary with the use of the goods themselves. The famous French perfume industry has a famous saying: “A beautifully designed perfume bottle is the best salesman for perfume.” French perfume is divided into five types of fragrance, each fragrance of different perfumes, its packaging bottles have different shapes.

Such as a fragrance similar to the forest and wood men’s perfume, its packaging bottle is designed to be thin and high as the shape of the tree, but also with people can be reminiscent of wood panels of the colour of the spaghetti cardboard packaging; another called “Alpine” perfume, packaging bottle is designed to rotate to the sky type. These chic, imaginative packaging, naturally inspire the customer’s desire to buy.

Packaging should be different with the different sales methods. If your goods are sold in open-shelf sales of supermarkets, chain shops, convenience stores, is selected by the customer from the shelves, then the following two aspects should be valued from the packaging of the goods: First, the packaging should be attractive, so that customers walking past from the shelves can pay attention to it, and would like to take it down from the shelves to take a look at it; secondly, due to the unmanned sales, so the product manuals must be to let the customer to understand, see the Can be used, otherwise, customers do not understand how to use, which dare to buy?

③Packaging should be commensurate with the value of the goods. That is, in accordance with the size of the value of goods into high, medium and low three grades were designed to use their value to match the packaging materials and packaging materials to meet the needs of consumers of different levels of consumption. We advocate appropriate commodity packaging, opposed to excessive packaging, opposed to small commodities packaging. Appropriate packaging can reflect the value of goods, will make the added value of goods greatly increased;

Technique Ⅲ: psychological strategy.

Consumers have different preferences for commodity packaging, directly affecting their purchasing behaviour, over time, but also the formation of inertia in the purchase of psychological i Therefore, in the shape of commodity packaging, volume, weight, colour, pattern, etc., should strive to match the consumer’s personality and psychology, and obtain the packaging and commodities in the mood of coordination, so that consumers in some kind of imagery to understand the qualities of the goods. For example, the packaging of women’s products should be soft and elegant, delicate and chic, highlighting the art and popularity.

Male products packaging should be strong and rugged, bold and dashing, highlighting the practicality and scientific; children’s products packaging to image vivid, colourful, highlighting the fun and knowledge to induce children’s curiosity and desire for knowledge; youth products packaging should be beautiful and generous, novel and chic, highlighting the popularity and novelty to meet the young people’s psychology of newness and differentiation; packaging of old age products should be simple and dignified, safe and convenient, highlighting the Practicality and tradition, try to meet the old people’s realistic psychology and customary psychology.

Skill Ⅳ: clever use of colour.

In commodity packaging design, the use of colour is very important, this is because different colours can cause people different visual reflection, thus causing different psychological activities. For example, black, red, orange to give a person the feeling of heavy, green, blue to give a person the feeling of light, so bulky items to take light-coloured packaging, will make people feel light, generous; weight of light items using heavy colour packaging, give a person the feeling of solemnity and solidity.

The American Colour Research Centre has made a test, the researchers will be good coffee were loaded in red, yellow, green three colours of the coffee cup, let a dozen people taste comparison. As a result, the tasters agreed that the taste of coffee is different – green cups of coffee within the acid, red cups of coffee within the beautiful taste of coffee, yellow cups of coffee within the taste of light. On the basis of the series of tests, the experts concluded that the colour of packaging can influence people’s perception of goods.

Drugs are suitable for white-based text pattern packaging, clean, hygienic, reliable efficacy; cosmetics are suitable for intermediate colours (such as beige, cream, pink, etc.) packaging, indicating elegant and rich, high quality; food is suitable for red, yellow and orange packaging, indicating that the colour and flavour of the United States, the processing of fine; alcohol is suitable for light-coloured packaging, indicating that the aroma of pure and strong, the production of exquisite. In addition, it is necessary to point out that the colour pattern of the packaging should take into account the different national preferences and taboos, especially into the international market of goods should be so.

How to design a favourite