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18Feb02/18/2023

The role of the visual effect of the packaging design theme to convey information

Visual produces the first cause effect, consumers will look at the packaging of the product when choosing an item. Therefore, some people feel that choosing a favorite product is like choosing a lover, and the first glance is the key. Decide whether a commodity can realize its commodity value. The visual communication function of the packaging theme to the internal goods is often over-exaggerated and emphasized, so. Put an end to excessive packaging or false packaging that...

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17Feb02/17/2023

The application of three-dimensional printing process in packaging design

Stereographic printing technology has been developed for more than 100 years, especially with the continuous development of digital technology, stereographic printing technology continues to improve. The introduction of computer technology in the field of three-dimensional printing, the software platform of three-dimensional printing technology, technical research, three-dimensional printing theory and market expansion and many other aspects have been greatly developed and are now widely used in many areas of society. However, the application of three-dimensional printing technology in China is not...

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16Feb02/16/2023

What are the advantages of transparent packaging methods in packaging design

There are various packaging methods of product packaging, the primary comment in this article is the transparent packaging method. The transparent packaging method uses transparent packaging materials or the combination of transparent and non-transparent packaging materials to package the product, which can directly show the product to the consumers on the one hand, and on the other hand, can show the pride of the product, not afraid of consumers to see the real face of the product. ...

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15Feb02/15/2023

Non-color applications in packaging design

Colors are divided into two categories: non-colored and colored. Non-color is black, white and from dark to the brightest variety of gray, they can be arranged into a series, called the black and white series, the series from black to white change can be expressed in a gray band, one end is pure black, the other end is pure white. The substance will be visible light all reflected, reflectivity equal to 100% for pure white; substance will be visible light...

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14Feb02/14/2023

Point, line and surface in packaging design

About packaging planning, most beginners like to choose a simple, clean planning style. Generally, they will also use quite beautiful pictures. But I personally think that concise does not mean simple, and it does not mean that there is a lack of detail. In advertising planning, whether it is a magazine or a book, layout planning between each page should exist a sense of rhythm and a visual or perhaps psychological guidance; otherwise it will feel that each page is...

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13Feb02/13/2023

The “four color use” in packaging design

After a long time of life experience, people consciously or unconsciously constitute the ability to discern and sense objects based on color. Different colors give people different visual and mental sensations. It will not only enhance the aesthetic pleasure of consumers, but also stimulate their discernment and purchase pride, enrich their imagination, and inculcate the customer's mind, so that we really feel the value and power of packaging planning color. As we all know, the human vision...

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12Feb02/12/2023

The application of packaging design in merchandising concept

Packaging design in merchandising concept, packaging design, designer, design knowledgeA good packaging design can not only beautify the goods, but also attract consumers' eyes in the first time, the design of product packaging is a thing that needs careful planning. So what do advertising designers need to pay attention to when doing product packaging design and how to have a good product packaging positioning? Here we will explore the following aspects.First, the packaging design is first of all the crystallization...

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11Feb02/11/2023

Packaging design and consumer psychology

In the era of rapid consumption, packaging planning is more than mere packaging planning, it is also closely related to the needs of consumers' minds. As a planner, you need to accurately grasp the rules of packaging planning and consumer mind in order to promote the audience's purchase action. A better understanding of the impact of packaging planning on the minds of consumers to purchase, so that packaging planning in the market competition to better carry forward the concept of...

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10Feb02/10/2023

Packaging design and brand value unification

"The article-brand is the most emphasized word in the field of sales and planning today, and companies all over the world have developed from a single form of product sales to the high-grade stage of brand marketing. The true value of a brand is also, as the American magazine Fortune pointed out in 1996: "The article-brand′s the Thing". The word "brand" is derived from the old Norwegian letter brandr, which means "to roast". People used to use this method to name...

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10Feb02/10/2023

The relationship between packaging design and the environment

Product packaging planning should be in the packaging policy requirements, market requirements, sales requirements, material requirements, structure and the reasonable selection of its elements with the product physiological cycle, to constitute the best ratio and system optimization of the combination, to prevent the formation of a waste of resources, increase the enterprise ineffective investment. If the effective cycle of an edible product is one year, then the implementation of functional protection skills and packaging materials for the selection of technology,...

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