Packaging design elements
The designer needs to remind him that packaging is not the same as advertising. The designer can go through a repeatable design development process if the company wants to put all the information or marketing collateral on the front of the product packaging. A reasonable rebuttal to this is to test and monitor the process, while using visual aids to demonstrate the process and explain how the design is expanded and streamlined before the design begins. It is also necessary to get everyone’s agreement, and three to five options can be set up quickly so that a common language for discussing the goals is established. It is also important to anticipate A’s questions and requirements before starting the design and prepare a response strategy in your mind in advance.
Give consumers a reason to choose this product. Guangzhou Junye Packaging gives a few suggestions based on fifteen years of experience in packaging printing to explore the competitive environment for the purpose of using differentiation strategies in similar products to achieve brand and product promotion.
First of all, it is necessary to understand what kind of market this product can be among, before starting the design. Then conduct research deep into the retail market and ask questions from the brand owner’s perspective: Who is the brand)? Can it represent something tangible? Can it be trusted by consumers? What makes me different? Will it stand out from the crowd? Why do consumers choose to buy? What is the biggest benefit or advantage I can bring to consumers? How can I create an emotional connection with consumers? What cues can be used?
The information hierarchy can be divided into the following levels: brand, product, variety, and benefit. The organization of information is a key element of front-of-package design when conducting front-of-package design. Broadly speaking. It is important to analyze the product information you want to convey and rank it in order of importance. Creating an orderly and consistent hierarchy of information can help consumers quickly find the product they want among many others, resulting in a satisfying consumer experience. Saving consumers’ shopping time to select products should always be a top priority for designers.
It is a kind of communication wisdom. Keep verbal and visual expressions simple; less is more. It should be ensured that the main visual cues on the package are understood and accepted by the average consumer. Successful packaging design is like dancing with shackles, enjoying a certain degree of freedom while also being restricted by certain rules. For example, there should not be too much information on the front of the package, which requires removing redundant information and limiting the length of the language used to promote marketing and describe the benefits. Because in general, descriptions of more than two or three points can be counterproductive, and too many descriptions of benefits can weaken the core brand message, which can lead to consumers losing interest in the product during the shopping process. Remember, most packaging adds more information on the side, which is where shoppers will go when they want to learn more about the product, so make the most of the side of the package and don’t design it carelessly. If it is not possible to use the side of the package to show the rich product information, you can also consider adding a tag to let consumers know more about the brand.