What does packaging do?
Why do products need packaging? What is the role of packaging? Packaging has four roles: ① Maintenance of packaged products to prevent risks and damage, such as leakage, waste, theft, loss, dispersion, adulteration, shortening and discolouration. Products from production to use this time before the maintenance measures are very important, packaging, such as can not maintain the goods inside, this packaging is a failure. ②Provide convenience. Producers, marketers and customers to move the product from one place to another, toothpaste or nails in a cardboard box can be very simple to move in the warehouse, pickles and laundry detergent inconvenient packaging, has been replaced by small packages now, when the customer to buy and take home very convenient. ③ In order to identify, the packaging is necessary to indicate the product model, quantity, brand and the name of the production manufacturer or retailer. Packaging can assist warehouse managers to accurately find the product, but also to assist the customer to find what he wants to head. ④ It promotes the sale of a certain brand, and this is especially true in a self-service shop. In a shop, packaging attracts the customer’s attention and can convert his attention into a hobby. It has been thought that “every box is a billboard.” Excellent packaging can improve the attractiveness of a new product, and the value of the packaging itself can cause customers to buy a product motivation. In addition, it is less important to improve the attractiveness of packaging than to improve the value of the product per unit price. Good packaging means high quality.
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