Color box packaging printing, small orders casting hundreds of billions of market
In recent years, the printing industry’s annual revenue has exceeded a trillion dollars and is growing at a rate of 5% per year. However, broken down, publishing and printing this market segment is declining at a rate of 10% per year, the real driver of growth in the printing industry is packaging, commercial, business materials (such as flyers, posters) and other printed materials demand has increased dramatically.
Although the public demand for packaging is increasing, but according to data, the country has 300,000 packaging enterprises, but the cluster is not strong, low innovation, the overall transformation of the industry is slow. The main reason for this is that there are many small batch and personalized orders, and the packaging is diverse and standardized, making it difficult to achieve large-scale production. According to forecasts, China’s potential color box packaging small order printing market size of about 100 billion level.
To date, the online penetration rate of China’s printing industry is far less than 1%. Other countries (Germany, the United States and Japan), such as Germany’s online penetration rate has accounted for 27% and is still growing, last November Bertelsmann Printing Group (Bertelsmann Printing Group) also formed the largest network printing in Europe, the United States and Japan also have Vistaprint, PrintPac two online giant. So even listed printing companies in China did not account for 1% share of the trillion-dollar market, its ceiling is still high enough, and is also waiting for an “Internet” printing giant was born.
Hundreds of billions of market, the key to the Internet in which
Although 2014-2015 is the traditional industry Internet + transformation of the first year, but also emerged a number of such as cloud printing, sunshine printing network, fast printing O2O platform, but in terms of printing, to Internet, need to step over too many obstacles:
1. small orders, high cost, how to reduce costs
Although the packaging printing market has a volume of hundreds of billions of dollars, but because of small quantities, personalized orders, process variety, low degree of standardization, it is difficult to achieve large-scale mass production, resulting in high unit costs expensive, low profits.
2. High professional threshold of the industry, how to reduce the threshold of the user
More personalized needs, long service cycle, high price. Ordinary people encounter a whole lot of jargon, paper, process, size, specifications, bits and pieces of a variety of parameters, it is impossible to choose, or choose to spend a very long time. Also due to manufacturers of paper, ink and auxiliary materials of varying quality, resulting in serious color differences in the product and many other problems, the quality can not be guaranteed. There is no document design, production specifications, resulting in misprints, omissions and other problems occur from time to time, the experience is extremely poor.
3. Long industrial chain, each link needs to be how the Internet
Printing industry chain is long, there is a website does not mean that you can Internet, the user order, payment, production and distribution, quality management, order tracking, distribution, delivery management of the Internet is the real need to solve the problem.
4. Industry-specific issues and the integration of the Internet
If only the stock has pure Internet experience, but no printing expertise, as well as sufficient understanding of the industry, anyone can not do well.
Who is the first packaging printing Internet
Although it is said that 2015 is the printing class of the Internet platform (cloud printing, sunshine printing network, fast printing O2O platform) the rise of the year, undoubtedly for the printing industry has brought a new climate. Compared to the momentum of the business printing Internet, packaging printing seems to appear to be a single force, it is understood that most of the packaging and printing enterprises are only in Alibaba, Taobao, Jingdong and other platforms to open a C store, to provide is also a fixed size, paper, box type of packaging.
It is understood that e-box printing is the first domestic color box packaging printing professional Internet platform, online in September 2015, December 2.0 revamped on-line operation so far, there have been 3W users, the goal is to become an Internet color box packaging printing field of small order experts, through the construction of the “Internet + box” vertical e-commerce model, connecting users and traditional offline factories, so that the user and the traditional offline factory. By building a vertical e-commerce model of “Internet + packaging box”, it connects users and traditional offline factories to meet the fragmented needs of packaging printing customers.
As mentioned before, how to make the industry chain Internet, stand in the user’s point of view to solve the pain points, reduce the user’s threshold, is the fundamental packaging printing Internet:
1. Reduce the threshold of user use;
As far as the packaging boxes on the market are concerned, the demand for packaging boxes for the cosmetic industry, FMCG, pharmaceuticals, and handicrafts is the most numerous and the most consumed. eBox Printing combs and categorizes the box types from the function and appearance, and the platform starts from the user’s usage scenario, and the box types are clear at a glance, so that people who don’t know about printing can find what they need at once.
2. User-centered, provide user upstream design service
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