Packaging function
Packaging function packaging function has two main aspects: one is the natural function, that is, the product to play a maintenance effect; the other is the social function, that is, the product to play a foreword effect, that is, to introduce the product to consumers, to attract consumers, and then to expand the sale of the intention to occupy the mall. [1]
These two functions complement each other. The natural function is to maintain the product in a flawless state, providing the possibility of the completion of the social function; the social function is to ground the product to the consumer as soon as possible, making the completion of the natural function useful. As for a product, the natural and social functions of the packaging have a direct impact on the competitiveness of the product in the market.
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